Is onze aandacht wel echt aan het verdwijnen?

Volgens Patricia McDonald, chief strategy officer bij Isobar, is er in het urenlange bingewatching in elk geval bewijs dat onze aandachtsspanne nog niet aan erosie onderhevig is:

We hear a lot about ever diminishing attention spans and the need to instantly engage the swipe right generation whose brains have been reshaped on a diet of Twitter, Tinder and Snapchat.

Yet in parallel, Netflix data shows that half of House of Cards viewers consumed an entire season in just one week, and that a majority of viewers immerse themselves in just one show at a time. Even a casual glance at the TV content that dominates our popular culture shows that complexity – overlapping narratives, expansive casts, elaborate mythologies – is no barrier to engagement. The average YouTube viewing session on mobile is now 40 minutes long.

So perhaps rather than delivering on expectations, we should raise them. Perhaps rather than ruthlessly simplifying, we could believe that our audiences can cope with complexity. If you can follow the plot of Game of Thrones, there’s a decent chance you can follow the pros and cons, ins and outs of richly nuanced political questions. (bron)